VitaS

A project based on helping residential care facilities to attract more employees by conducting research and delivering a promotional video.

The brief.

One of the largest and most interesting projects we did for our own pop-up agency Boots On The Moon was for VitaS, a group of residential care facilities. They were struggling to find motivated employees and asked us for help.

The solution.

We started by interviewing current employees of VitaS and of their competition. In addition, we send out a survey that was filled in by more than 150 people. Based on the results that came out of this, we came up with a creative concept that consisted of copywriting, social media templates, designs of stickers and a promotional video.