MediaMarkt

A fictional concept and animation for the end-of-year campaign of MediaMarkt.

The brief.

As part of a project for the Belgian Advertising School, we got a fictional briefing by the agency Wunderman Thompson. We had to come up with a concept for the end-of-year campaign of MediaMarkt.

The solution.

The name of our campaign was ‘MediaMarkt draait door’, with a ferris wheel as central theme. Customers could win prizes (TV’s, smartphones, fridges ...) if they could guess when the ferris wheel would stop spinning. I made a short animation video that makes the concept clear to the target audience. We also made a communication plan and an estimation of the total budget.